What "the masses" like and do are part of the problem, not a good basis for our decisions about a better future.
Were you an adult more than ten years ago, before every sheeple in the country was constantly staring at facebook on their phone and tweeting every hour?
Don't have short-range memory: think 2006, not 1960.
Attached is a pic of the best selling phone worldwide in 2006. Did it even have internet "apps" much less a Facebook app?
The first iphone didn't even exist until a year later in 2007. An another year later in the summer of 2008, FB only had 5% of the total users it has now.