But he is the face of this issue atm.
Same principles can be applied here.
https://www.tripwiremagazine.com/50-examples-of-catchy-and-creative-slogans/
Slogans are powerful marketing tools that can motivate your customers to support your brand. The best slogans are instantly recognizable. It is an advertising tag-line or phrase that advertisers create to visually and verbally expresses the importance and benefits of their product.
To create the Perfect Pitch, Title, and Tagline, you must first think of your audience. Whether it be your customers, your constituents, and the public at large. You want an appealing message that reflects how you want your company to be perceived. A slogan can succinctly and powerfully communicate your message.