Under Armour To Terminate Its $280 Million Sports Deal With UCLA
A couple of things here. 1st, UA was always a Wall Street scam, selling cheaply made clothing, shoes, etc., on brand value alone, like NIKE. However, unlike NIKE, it never made sustainable revenue.
The 2nd thing, all sports are about to be down-sized/abandoned, because of revenue issues, not just because of COVID as they will all claim, but also because the Cancel Culture his infiltrated all sport organizations, amateur and pro.
https://www.zerohedge.com/markets/under-armour-wants-terminate-280-million-apparel-deal-ucla
See also this…
NBA could allow players to wear social justice messages on jerseys
https://www.espn.com/nba/story/_/id/29377073/nba-allow-players-wear-social-justice-messages-jerseys
The circus is striking its tent.
(Pic related. UA CEO sold mansion 41% below asking price)