Conservatives, (except POTUS), suck at branding. They allow the Alinsky model of branding and targeting people to go unpunished.
Case in point: Start casually using the phrase, "the devil worshipping cult Antifa" whenever referring to the losers in antifa. ALWAYS. Never drop it. Just like they always use "rayyycist" or "bigots" or "fascists" to describe patriots, christians, and normal humans who think they suck hairy balls and are not brainwashed.
LABEL THEM.