I see it this way: Bubba has destroyed a major sports franchise. Imagine not only are the fans going to go back to the local dirt track races, costing NASCAR buckets full of $100 bills just on admission to the tracks. Not only are the food vendors at those tracks stuck with perishables and nobody to sell them to. But just imagine all the NASCAR team merchandise left unsold throughout the country as the "Official" Team jackets and hats are no longer wanted. The sponsors might want to hook up with teams on the dirt tracks so that youngins can learn there are actually different motor oil companies out there and a reminder of Edelbrock, etc.