By C. Douglas Golden
Published July 6, 2020 at 6:45am
If you’re Joe Biden and you’re going to argue President Donald Trump hasn’t helped small businesses, and you’re going to do this in a campaign advertisement that highlights the owner of a small business, it helps if your people choose a small business that didn’t receive help from the federal government headed by Donald Trump.
If you have to pick someone who got assistance from a program signed into law by the president, it also helps to pick an individual who kept this information private. If conservatives discovered this information a month or two down the line, long after the message conveyed by the advertisement was absorbed into the body politic, the effect of the discovery is near zero. If you can find the information out via a quick Google search, well, that’s problematic.
I think this would go without saying, but apparently this reminder wasn’t relayed to the crack team currently being employed by the former vice president. His new ad features the owner of an eyewear shop in Philadelphia who got a forgivable Paycheck Protection Program loan.
“Small businesses are the backbone of communities across our nation, and we need to do so much more to help them,” read the copy on Joe Biden’s official Twitter account. “Donald Trump may have forgotten about them — but I never will.”
In the ad, owner Tiffany Easley — who wears a mask in what looks like an empty shop, showily proving an empty point — talks about her business woes at NV My Eyewear in Philadelphia.
“I always wanted to build something from the ground up. I saved, put in the hours, and put off vacations,” Easley says in the video.
“I opened NV My Eyewear three and a half years ago, and just as we were adding locations and employees, this pandemic brought everything to a halt. I had to permanently close one location and furlough my employees, and it’s my staff. They’re my family. It’s just heartbreaking.
“But what’s worse is that this president seemed to make everything else worse. Donald Trump and his administration left the American people behind,” she continued.
In an April interview with BillyPenn, Easley said she’d “lost at least 95% of my revenue for March, and I guess it’s gonna be the same thing for April.”
However, she was able to stay in business thanks to the PPP, one of President Trump’s signature COVID-19 relief packages.
“The reason she’s able to be optimistic about the future? For one, Easley is a woman of faith, she said. Also, she was able to score emergency financial relief from two different sources,” BillyPenn reported.
“NV My Eyewear is one of the businesses that got a payout from the first phase of the federal Paycheck Protection Program. Easley was awarded a loan of $27,000, which will be forgiven if she uses it to rehire staff, as she’s planning to do.”
The other aid came in the form of a $5,000 grant from a Philadelphia COVID-19 relief fund.
https://www.westernjournal.com/biden-ad-features-woman-attacking-trump-covid-fails-mention-27000-ppp-money/?ff_source=site&ff_medium=protrumpnews&ff_campaign=can