>>9922650
Because Amazon forces it. When you "add a product" you have to fill out tons of information. You also have to list it as "seller fulfilled" which means you have to UPS it out to the buyer. 100% of what I sold I used FBA (Fulfilled Bt Amazon), which means I sent my products to Amazon, and they warhouse, pick, and fulfill my orders. It takes a few days to ship to Amazon. When you list the product it is auto-defaulted to "seller fulfilled" and requires a quantity available of 0, so I usually put qty of 1. It takes like 5 minutes for their database to update with the product and add to catalog. This is the point where there is risk. I set the pricing to 999.99 to prevent it being sold during this period. Once the item appears in the catalog in search, I then have to "Convert to Fulfilled By Amazon." when it then switches to the Amazon inventory. Since I haven't sent it in yet, it's now "out of stock", and I can UPS it to Amazon. When they receive at their warhouse and put in a picking bin, then it shows up as "available" to be sold and then they update the quantity. It's impossible fo rme to know when this happens, and what the Amazon price will be at that time, so if I left it at 999.99, at my convenience, I can go into Amazon and look at the lowest price, and match their price to sell. If I sent it in and said the sale price was 19.99 (matching lowest price at the time), but then it takes 3 days to ship to Amazon and the price is now 29.99, I would have screwed myself out of $10 profit. I prefer to wait until it's "in stock" and ready to be fulfilled by Amazon to then set the price to match the lowest price. It's a strategy to make sure I don't sell my products too cheaply and maximize my profit.