Moar Wayfair digs.
Wayfair
2011 to 2019
The Wayfair headquarters in the Back Bay section of Boston, Massachusetts in 2018.
By 2011, CSN Stores owned over 200 online shops, largely niche shops for specific products, like cookware.com, everyatomicclock.com, and strollers.com. In an effort to scale, to direct traffic to a single site, and to unify the aesthetic of the company, Shah and Conine rebranded CSN Stores as Wayfair. Wayfair, as a company name, has no real meaning; it was chosen by a brand firm.[3]
To market the new brand and to increase its expansion, in June 2011 the company raised $165 million in funding from four investment firms: Battery Ventures, Great Hill Partners, HarbourVest Partners, and Spark Capital.[16]
Wayfair.com launched on September 1, 2011.[17] As of July 2012, Wayfair had consolidated all of its niche websites, with the exception of Joss & Main and AllModern, into Wayfair.com. In August 2012, Wayfair launched Wayfair Supply, a single destination for Wayfair's business, government, and institutional customers. In August 2013, Wayfair acquired DwellStudio, a New York City-based design house and retailer focused on modern home and family furnishings.[18]
https://en.wikipedia.org/wiki/Wayfair
Battery Ventures
Battery Ventures is a global, technology-focused investment firm. Founded in 1983, the firm makes venture-capital and private-equity investments from offices in Boston, Silicon Valley, San Francisco, Israel and London. Since inception, the firm has raised over $8.9 billion[1] and is now investing its thirteenth funds, Battery Ventures XIII and Battery Ventures XIII Side Fund, with a combined capitalization of $2 billion.[2]
n its 35-year history, Battery has invested in more than 400 companies globally resulting in more than 60 IPOs and more than 170 M&A events by acquirers including Adobe, Apple, AppNeta,[14] BMC, Boeing, BigPanda,[15] Comcast, Danaher, Dataiku,[16] EMC, Google, HotelTonight,[17] Intel, KeyMe,[18] LinkedIn, MetroPCS, Narrative Science,[19] Neolane,[20] Netezza,[21] Niantic,[22] OutlookSoft,[23] Oracle, Panaya,[24] Palo Alto Networks, Prizeo,[25] Qteros,[26] Reflektion,[27] Worldhotels, ResMed, Roper, Salesforce, Scott Safety, SAP, Stratoscale, Visa, WebPT,[28] Yahoo!, and Yesware.[29]
The firm's current investment focus includes:
Application software
IT infrastructure technologies
Consumer internet/mobile
Industrial technologies
https://en.wikipedia.org/wiki/Battery_Ventures