The "Upside Down" theme bigshots in dresses predates Stranger Things by 2000 years: https://en.wikipedia.org/wiki/Saturnalia
The Wayfair thing is real, look through the comments for the "Amelie" link, which is a mirror of a video posted more than a month ago.
https://twitter.com/Anita67734520/status/1282292051816730628