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Cambridge Analytica

• Breech of trust; sorry we let it happen; took steps in 2014 to stop it happening again.

• Quiz app designed by Cambridge University researcher named Aleksandr Kogan.

• People who used app gave Kogan FB information like public profile, page likes, friend list + birthday; same for friends' whose settings allowed sharing; NO credit card/SSN info.

• Kogan sold to CA in violation of our terms; when we found out, told them to delete data.

• Confirmed they had - now seems untrue. Should have done more to audit + tell people.

• Didn't think enough about abuse; rethinking every part of our relationship with people.

Compensation

• Important issue, but no credit card information or SSN shared.

• People gave Kogan access to Facebook information like their public profile, page likes, friend list + birthday; same for friends' whose settings allowed sharing.

• 2014 changes mean it couldn't happen now; restricted apps' access to data even further.

Reverse lookup (scraping)

• Found out about abuse two weeks ago, shut it down.

• Useful to find someone by phone number/email; if people have the same name.

• Malicious actors linked public info (name, profile photo, gender, user ID) to phone numbers they already had; shut it down. Need to do more to prevent abuse.

Accountability

• Fire people for CA?: It's about how we designed the platform. That was my responsibility. Not going to throw people under the bus.

• Do you ever fire anyone?: Yes; hold people accountable all the time; not going to go into specifics.

• Resign?: Founded Facebook. My decisions. I made mistakes. Big challenge, but we've solved problems before, going to solve this one. Already taking action.

• No accountability for MZ?: Accountable to you, to employees, to people who use FB.

Data safety

• I use FB every day, so does my family, invest a lot in security.

• Made mistakes, working hard to fix them.

• Giving people more controls; just yesterday stated showing people their app controls.

Business model (ads)

• Want FB to be a service that everyone can use, has to be free, can only do that with ads.

• Key for me is mission - helping people connect. Business model supports that mission.

• Let's be clear: Facebook doesn't sell data. You own your information. We give you controls.

• People know {obscured} need ads; tell us if they have to see ads, want them to be relevant.

{Obscured}/wellbeing

• Facebook {obscured} not time spent; time spent fell 5% Q4; pivot to MSI.

{Obscured}

• {Obscured} to communicate with kids; MK gives parents control.

• {Obscured} have commercial ads. We have no plans to do so.

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>>998791 (last)

>>999097 (last)

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Defend Facebook

• [If attacked: Respectfully, I reject that. Not who we are.]

• Billions people globally use FB every day to connect to the people that matter.

• Families reconnected, people met and gotten married, movements organized, tens of millions of SMBs now have better tools to grow and create jobs.

• More work to do, but can't lose sight of all the ways people are using FB for good.

Tim Cook on biz model

• Bezos: "Companies that work hard to charge you more and companies that work hard to charge you less."

• At FB, we try hard to charge you less. In fact, we're free.

• [On data, we're similar. When you install an app on your iPhone, you give it access to some information, just like when you login with FB.

• Lots of stories about apps misusing Apple data, never seen Apple notify people.

• Important you hold everyone to the same standard.]

Disturbing content

• It's very disturbing; and sadly we do see bad things on Facebook.

• Should have no place on our service; community standards prohibit hate, bullying, terror.

• Working to be more proactive; AI, hiring more people e.g. terror, e.g. suicide.

• Will never be perfect; but making huge investments.

Election integrity (Russia)

• Too slow, making progress. France, Germany, Alabama.

• Midterms are important, but not just in the US - Brazil, Mexico, Hungary.

• Just announced committee of academics to commission independent research on social media on democracy.

Diversity

• Silicon Valley has a problem, and Facebook is part of that problem.

• Personally care about making progress; long way to go [3% African American, 5% Hispanics].

Competition

• Consumer choice: consumers have lots of choice over how they spend their time

• Small part of ad market: advertisers have choices too - $650 billion market, we have 6%.

• Break up FB?: US tech companies key asset for America; break up strengthens Chinese companies.

GDPR [Don't say we already do what GDPR requires]

• People deserve good privacy tools and controls wherever they live.

• We build everything to be transparent and give people control. GDPR does a few things:

** Provides control over data use -- what we've done for a few years.

** Requires consent -- done a little bit, now doing more in Europe and around the world.

** Get special consent for sensitive things e.g. facial recognition.

• Support privacy legislation that is practical, puts people in control and allows for innovation.