>>998791
>>999097
Cambridge Analytica
-Breach of trust; sorry we let it happen; took steps in 2014 to stop it happening again.
-Quiz app designed by Cambridge University researcher named Aleksandr Krogan.
-People who use app gave Kogan FB information like public profile, page likes, friend list + birthday; same for friends' whose settings allowed sharing' NO credit card/SSN info.
-Kogan sold to CA in violation of our terms; when we found out, told them to delete data.
-Confirmed they had - now seems untrue. Should have done more to audit + tell people.
-Didn't think enough about abuse; rethinking every part of our relationship with people.
Compensation
-Important issue, but no credit card information or SSN shared.
-People gave Kogan access to Facebook information like their public profile, page likes, friend list + birthday; same for friends' whose settings allowed sharing.
-2014 changes mean it couldn't happen now; restricted apps' access to data even further.
Reverse lookup (scraping)
-Found out about abuse two weeks ago, shut it down.
-Useful to find someone by phone number/email; if people have the same name.
-Malicious actors linked public info (name, profile photo, gender, user ID) to phone numbers they already had; shut it down. Need to do more to prevent abuse.
Accountability
-Fire people for CA?: It's about how we designed the platform. That was my responsibility. Not going to throw people under the bus.
-Do you ever fire anyone?: Yes; hold people accountable all the time; not going to go into specifics.
-Resign?: Founded Facebook. My decisions. I made mistakes. Big challenge, but we've solved problems before, going to solve this one. Already taking action.
-No accountability for MZ?: Accountable to you, to employees, to people who use FB.
Data safety
-I use FB every day, so does my family, invest a lot in security.
-Made mistakes, working hard to fix them.
-Giving people more controls; just yesterday started showing people their app controls.
Business model (ads)
-Want FB to be a service that everyone can use, has to be free, can only do that with ads.
-Key for me is mission - helping people connect. Business model supports that mission.
-Let's be clear: Facebook doesn't sell data. You own your own information. We give you controls.
-People know (??) need ads; tell us if they have to see ads, want them to be relevant.
(??)/wellbeing
-Facebook (??) time spend; time spent fell 5% Q4; pivot to MSI.
(??)
-parents who want to communicate with kids; MK gives parental control.
-ads (??) and (??) like N(?) have commercial ads. We have no plans to do so.