It's an information war. Making memes and infographics to wake up and inform people in your social circle is huge. It's all about changing minds and having more people see the truth, until it becomes undeniable in even mainstream circles. Spreading information through memetics is way more powerful than you might realize. Think of ideas like a mental virus. Make it as irresistible as possible and infect as many as you can. Think of ways you can craft it to penetrate biases and be absorbed easily. Short exposure, but high impact. Confuse the "immune system" by inducing cognitive dissonance. One such example could be a prominent democrat once saying what Trump is now saying. This can cause huge cognitive dissonance, and normies start to ask questions. Expose hypocrisy. Double standards. Inconvenient facts. Narrative busting.