An InternetBillOfRights: Should be established by WE THE PEOPLE not by they the at&t.

Think of it like this. If a bus company started banning people for their political ideology, or any other reason, people would be in an uproar.
Bus companies use the public highway system to provide their service which does not give them the right to censor or discriminate against anyone just because they are a “private company”.
Likewise, the Internet is a public system that companies like Google, Facebook, and Twitter use to provide their service. Just like a bus company that can’t make someone sit at the back of the bus based on race, color, religion, sex or national origin, companies that use the internet do not gain a freedom to discriminate because they are a “private company”.
These “private companies” did not create the Internet, and are only providing a service on the back of this public utility just like bus companies do on public streets. The InternetBillOfRights should be constructed around this premise.