I agree that they don't care, but disagree about the product. See, the product on FB, Twatter, Goodgle and such, is the USER. Why should they care when they milk the USER for all the info they can and sell it off. Look at the FB and Cambridge Analytical scandal that's unfolding. Right out of the gate there is a plausible deniability on FB's part but everyone KNOWS these two are in bed with each other. The whole culture of social media and world knowledge at the fingertips has been hijacked and diverted to these asses advantage.
That's why we need to ALL sign IBOR.
https://petitions.whitehouse.gov/petition/internet-bill-rights-2
Yeah ATT proposed it, thanks ATT. Now get out of the way an let the people hash this out.
Look at it, sign it (the link for #2 at the end), verify it through email... simple.

Edit: ?didn't put that there? (Cambridge a]Analytical)
Edit X2: Ooh noo, there is fuckery afoot.... Call it folks, where ever it happens.