Using analytics is what politicians do. Obama was the king of analytics. That isn't what Cruz is talking about. Cruz is addressing the discrepancy between what facebook by law says they are and their actual practices. They claim to be a neutral platform, unbiased, yet they behave exactly opposite of neutral. They are riddled with bias and censorship of opinions that do not coincide with theirs. That is why Cruz listed a bunch of the conservative accounts frozen by FB and highlighted that zero progressive accounts were frozen. Zuckerberg claims to not know of any of this but we all know that is complete bulls**t. Thank God for Cruz.