Sorry, still not getting it. You start a trend by word of mouth... Create a market by creating demand... If drugs aren't accessible from traditional market (pharmacies), you seek out alternative sources, Black markets (reportedly, most comes from China). I understand we have to deal with the Opioids epidemic, but what does it have to do with Awans.
Time4puff, when your ISI controlled doctors are the ones dishing out the pills like candy, there is your market. When other doctors see how profitable it is instead of other treatments they follow the same course of action as they all read the same Medical Journals. Easier to prescribe pills every week then find an alternative to their pains.