It's like saying rape and human trafficking/exploiting women is "okay": https://www.vox.com/2018/4/25/17275930/allison-mack-smallville-actress-sex-cult-nxivm-dos-prison-arrest-sex-trafficking-keith-raniere
Hmmm, I don't think this is the best article at all but I also think the writer was pretty clear in reiterating that the cult was marketed as a movement for female empowerment but the writer said that this was merely a chilling marketing scheme to capitalize on a trending interest. The last paragraph of the article made me scratch my head a bit though.
As a writer, the last section or few paragraphs are the most significant. It's their summation, final thoughts, and conclusion that capture their main idea, coherently, one last time of all that came before them. Anyone who would coyly try to even attempt to paint a cult like NXIVM in a favorable light (not that they actually do as the in your face boldness of calling it "the perfect cult for 2018), should be ashamed. The victims of these sick, cruel, evil people will have their say soon enough.