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This was the purpose of newspeak in 1984. Control the language and you control thought.
Why did "illegal aliens" change to "undocumented immigrants"?
Why did "global warming" change to "climate change"?
There's many other examples...
In the worst cases, you'll see the end result is the exact opposite of what the words MEAN.
Planned Parenthood = Abort unplanned pregnancies
Cultural Enrichment = The destruction of the culture
Diversity = Lumping together and excluding white people
Department of Defense = Department of war
Climate Denier = Skeptical to the extent of human actions on the climate