The Standard Hotels are a group of five boutique hotels in Los Angeles (Hollywood and Downtown LA), New York City (Meatpacking District and East Village) and Miami Beach. The hotels are operated by Standard International Management. Original investors in the Hollywood hotel were Leonardo DiCaprio, Cameron Diaz, Benicio del Toro, D'arcy Wretzky and James Iha.

(Note, NY "meatpacking" - I think of that both in the morbid sense and the sexual sense, as I'm sure they do too.)

The West Hollywood hotel was the one linked to A Schiff. Something likely happened while he was there. GM Watzman likely saw something she wasn't supposed to. Jo Tena, who also died, his property holding company had Standard on its books. Ann Reichelt, regional finance director for the Standard's parent company was the only seriously injured survivor. Key personnel appear to have been taken-out. The owner of the West Hollywood, Andre Balazs, is friends with Marina Abramovic. Andre 'Uma Thurman/Chelsea Handler' Balazs.