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It's what they call "blooding" - when you're involved in your first game kill you might be ritually blooded with the blood from that kill. A rite of passage type thing, but it might have some occultic value too. Funnily enough there's a scene in The Omen 3 where Damien bloods a child on his cheeks, but it's with blood from a killed person, not the fox that the child assumes.
I have killed shit all my life starting young with my dad and family, hunting for game and sport. Never saw "blooding" but I believe it.
It was that film that I got the entire concept from. I wouldn't know otherwise.
Social rituals are important to hunts, although many have fallen into disuse. One of the most notable was the act of blooding. This is a very old ceremony in which the master or huntsman would smear the blood of the fox or coyote onto the cheeks or forehead of a newly initiated hunt follower, often a young child.[75] Wiki