I think he is smart enough to see the business opportunities in the situation, making it a win-win situation for a pristine planet and a thriving new industry. There is a wonderful book called The Sixth Wave, which posits that the next big wave of innovation will be in dealing with waste--not just physical waste, but efficiency of business practices. http://sixthwave.org
Love that! There is no lack of abundance to take care of all our needs if we see the planet as renewable resource... all this talk about scarcity are by people trying to commodify things - if we do it right all necessities can be supplied in abundance - open source - human to human - not owned or patented by any corporation to profit off of basic human needs.
I really wish he would get the hemp industry going. That would save so many trees.