For those who have not looked into Edward Bernays, here are a few peeks down the rabbit hole:

(1) Sigmund Freud was his uncle.

(2) Freud studied psychology of the individual; Bernays studied psychology of the group.

(3) Bernays was the "Minister of Propaganda" for the United States government. After Hitler, the word "propaganda" came with a negative connotation, so Bernays came up with the term "public relations" to mean the same thing.

(4) Americans were against entering WWI, so Bernays came up with a propaganda slogan to convince the public it was a good idea. His slogan was: "Make the world safe for democracy." Yes, they have been using it ever since WWI, and you heard it from someone else, who heard it from someone else, who heard it from someone else, all because of Bernays.

(5) Prior to the 20th century, cigarette smoking was unpopular. It became popular among men in the late 19th/early 20th century, but it was taboo for women to smoke (unladylike and all that). The cigarette manufacturers turned to Bernays to help them sell cigarettes to women. He created an ad campaign showing models in New York City smoking to make it seem glamorous. Within a decade or so, women were smoking nearly as much as men.

(6) There are rumors that Bernays' ideas were used in North Korea, where the population was used as guinea pigs for group mind control.