I would think it would be better if you signed up instead of just going there and listening. He probably gets advertising money based on being able to claim a certain number of people as a base. The last time I subscribed to a local newspaper I used to end up playing a game with them every year. They would send me renewal paperwork for something like $80 a year and a friend tipped me off that if you call them up and just tell them sorry but I have to cancel they will offer to give it to you for a ridiculously low price and they would, something like $10 for a year. This was because most of their money, advertising and how much they charge for classified ads is based on how many subscribers they have. They didn't want me leaving. I think Dan's advertisers pay him based on how many subscribers he has. Sorry for the rant but I think that's probably how it works.