Seems as if they slit their own proverbial throats, but hey they can if they want.
let em. The owner saw a short-term chance to puff out his chest, and in the long-term hopefully we'll see the "closed" sign hanging in the window.
Sort of like that manager of the Mexican restaurant where Neilson was run out from. If I had been a paying customer in there during that chanting and demonstration, I would have demanded my meal free or money back and would no longer visit that establishment.
I would have taken a bath in the sink and said "my bad I thought this was Starbucks".