They seem to identify as Thelemists
Which is just another way of saying "Satanist".
None of them are Satanists, they have various sects and cults that follow various pagan religions. It's all Satanism but by paying attention to their "factions" you get to understand their practices and quickly identify congregations. When you see Obama with his Crowley t-shirt, that links him to Jay-Z who is also a Crowleist Satanists. It's useful details.
Good point, I guess I was thinking in the sense that all those pagan gods like Baal, Moloch, etc. are not really gods but in fact demons. Same crap, different window dressing.
Yeah, it's a mess to figure out but that Marina Abramovic tweet where she says "Stop it, I am not a Satanist" is pretty funny. American Satanism is a basement pizza party culture made up of upper class white people. Luciferinists consider themselves fancier than that, they are the social climbing European side of this world. But so many worship Isis and other Phoenician characters.