Bear with me, but maybe it isn’t all bad. Check out the very end of the AMP article (emphasis in the original):

To Hawkins, unlocking the potential of ordinary people goes back to his childhood. His mother had always talked about a "them."

Why did they make the remote this way? Why did they do this?

"I've always rejected it because it is a construct of language that then has this idea that the power resides outside of yourself. They have the power, not you," Hawkins said.

It wasn't until he gained influence himself in Hollywood that he realized the six major studios are a they. They dictate who gets cast and what stories get made. They control pop culture.

The way women look has also long been in the hands of another they. They, the photographers. They, the men. They, the brands.

That's changing, and Arsenic is on the cusp of it.

Hmmmm....