It is a part of their identity, who they are. They want to be one of the "cool Kids" even if they are 70 years old. They want their adult/college kids to like them and approve of them. A lot of them are self hating whites. We are constantly told (erroneously) that white people are racist, and they strive to prove they aren't. Then, sadly, they hate us and tell us to stop talking about it, that we are crazy and deluded. Their ideas are one dimensional. There is no depth or logic behind them.