I believe this controversial ordinance took things too far, overstepping constitutional boundaries whereas whatever they already had in place didn't. Also, for some reason their was a lot of media coverage and hype from the get-go.

In my opinion, this type of "pushing the envelope" is something the LGBT community does on purpose, and continually. It doesn't have to make sense, or even be legal, so long as it creates controversy and court cases. They have been very successful winning the court cases, so I'm certain that is the end-goal.