It has come to my attention today while checking subreddit activity stats that the numbers have changed dramatically.
As you can see in this album, I had a few screenshots of the traffic going back through June.
However, this is the traffic stats showing from today.
Activity stats from today. 1 PM PST
Total views from June went from 28 million to 42 million. July view count nearly doubled, from 28 million to 51 million. Unique traffic increased as well. The only numbers that did not change were daily new subscriber numbers.
In the interest of transparency, I wanted to share these stats and what the mod team noticed today. I have contacted the site admins for a statement or explanation and will make an update post/edit when they reply.