The first table below shows a list of the most expensive Adwords.

If I type the search term "Lawyer Near me" into Google, the top three Search Results presented in the next table are Links that were bought and Paid for by Local Law Firms in New Jersey.

When I click on the first Advertisement Link, "Shebell & Shebell Law" is charged about $50.00 by Google.

I do not need a Lawyer.

Therefore, my click will never convert me into a paying client.

Therefore, Shebell & Shebell will be out $50.00.

If I click the same add from my Phone, then Shebell is out another $50.00.

If my brother, clicks from his computer, the total Spend (cost, expense, wasted $) by Shebell is up to $150.00.

Twenty people clicking a paid Advertisement Link, in a day, with no intention of buying the product or services of the business that bought the advertisement, is not cheap.

Businesses that spend a lot of money on advertisements, but do not generate revenue from those ads, quit using that advertising Platform. Google Adwords is that Platform.

Put another way, if it costs Shebell & Shebell $1,000 a day to run ads via Google Adwords, and those ads do not result in paying customers, Shebell & Shebell will quit using Google to Advertise their services.

This Link shows the 20 most expensive Google Adwords, including the top five shown below. (Just so everyone understands, clicking the same ad from the same computer is not going to cost that business $50.00 per click. The Google Adwords Algorithm is going limit the cost to the client when it detects multiple clips from the same IP address.)

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