Truth. Sovereignty is the key. National, as well as personal. NOBODY OWNS YOU. Trump specifically said:
"
…we are calling for a great reawakening of America, a resurgence of confidence, and a rebirth of patriotism, prosperity, and pride.
And we are returning to the wisdom of our founders. In America, the people govern, the people rule, and the people are sovereign. What we have built here in America is precious and unique. In all of history, never before has freedom reigned, the rule of law prevailed, and the people thrived as we have here for nearly 250 years."