Trip advisor founded in pizza place, uses owl with different colored eyes. Is there more to the eyes than their explanation?
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A slice of history: The company was founded in February 2000 in a small office above a pizza shop called Kosta’s in Needham, Massachusetts.
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It wasn’t always about reviews: The site was originally designed as a B2B tool not a customer review site, but once the travel community started using it for that purpose the site quickly evolved to meet this need.
Green means go: Millions of consumers have seen the TripAdvisor ‘owl’ logo, but how many know why one eye is red and the other green? In fact, the two colours symbolise the way travellers choose where to go (green) and where not to go (red) on their next trip.
http ://www.telegraph.co.uk/travel/lists/15-things-you-didnt-know-about-TripAdvisor/