FWIW, there's two things to be done.
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Create memes (an excellent form of communication).
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Redpill the normies.
I may not be good at memes, but I am good at communicating. So, here's how you can do it.
Start by dropping a seed that something big is coming, a revelation of sorts, that things might not be as they may think they are, to keep an "open mind". Give a few days.
Next, redpill them a little, like how the government (deep state) is not to be trusted.
Lastly, spare them the reality of the end, focusing on preparing them to handle the reality of the end, no matter what it may be.
It's bad, we know it's bad, might even be worse than we may think. Get the normies prepared to handle that, you'll be doing them a huge favor.
And, work slowly. Too fast or far, they'll just write you off as a nutjob, and won't believe a thing you tell them. That's how the left has dealt with us for all these years, called us nutjobs, conspiracy theorists, claimed we were "clinging to our guns and religion" etc.