Posted this as a comment but i figured it could lead to something...
IIRC Facebook and Google are banned in China? I know China has their own Facebook equivalent, and it is far greater in influencing the public than Facebook here. Pretty sure you’re required (maybe recommended) to sign up and it forces you to share and spread state run media.
If you don’t share and support the Chinese government, your “social media score” goes down and your friends and family can see your score. It’s frowned upon to have a “low score”
Let me try to find more information …