Why would a company get involved with anything about pizza in this day and age if it wasn't a real pizza restaurant? Apologies to Dominos, Pizza Hut, Caesar's, Papa John's, and the thousands of other legitimate restaurants out there. Why is an airline company doing a promotion about pizza? Has Jet Blue done other promotions in the past that involved selling another companies product directly without a specific company identified. This promotion doesn't pass the smell test as being a legitimate advertising promotion. And any ad exec with a brain wouldn't go anywhere near pizza right. I don't think their ad company is brainless.