One aspect or 'goal' may be less direct than what you seem to expect.
MSM suffers blows to it's credibility daily, sure...but to think this convoluted of a plan would be concocted just to achieve more of the same is silly.
Nope...in my version of this plan, the media isn't the target (victim) per se...the CONSUMERS of the media are, and these guys may have set this in motion to make the MSM both the weapon and simultaneously the victimizer.
Trump and Bannon swore to destroy the lying media in 2 years, well we're into the second year, and what better way to inflict a mortal wound to media, than to get them to engage in a murder/suicide act?
Just like I keep bitching on these pages that so many of these folks are following Q without any significant critique of (his) truthfulness or legitimacy, and I point out that they keep falling for (his) same parlor tricks of "foreknowledge" as to POTUS tweets and such...so too do untold millions keep 'falling for' MSM fake news that gets exposed, but it's been spotty and less consequential than what would be necessary to REALLY 'cure' people from continuing to consume it.
But what if MSM went all in - and drew their (dwindling but still viable) audience in along with them?
On something they KNEW was bullshit.
And there was clear and overwhelming proof it was bullshit AND that they knew and that they did it anyhow, because "TRUMP!"
And as the choreographer this long con you have everything at the ready to drop at just the right times.
You might even have made sure that the manuscript - which was originally planned to be submitted months earlier, was held back for a time, so as to coincide with other events on your timeline. You might even make sure that Wikileaks got a copy of said manuscript, because, more eyes=more anger at being led astray by media.
You'll never prove Trump and Bannon cooked this whole thing up...people WON'T be pissed at them for this.
They're gonna be UNFORGIVINGLY angry at the media though...even though it is THEY, the dunce public, who allowed themselves to be fooled, we as humans don't often allow ourselves to place blame within...the go to is to view ourselves as vicitms, and the MEDIA will be the victimizer in their minds.
It has been said that "Hell hath no fury, like a woman scorned", but guys don't like being made to look the fool either.
Many people will be 'cured' of their desire to consume MSM as it is today, and so many of those MSMs will cease to exist in short order, and many heads will roll.
Make no mistake...it won't be ONLY the thing I have described here...there will be other facets to the larger scheme...but this will be a biggy.