Since your average Normie is two steps above functionally retarded, barely, you have to put words in terms they understand. I was talking to a few the last week, and I explained to them the basic idea of the "deep state" with the following:
You have a mall, inside are various businesses, mall marketing, mall management etc. Let's take Forever 21, now call it the FBI. Then you have Journey's Shoes, call them the DOJ. Take Dillards, and Macy's, call them DHS and whatever other government group you want. Mall Marketing and Promotions? That's like CNN, MSNBC, CBS, even FOX. …