cursory searching says that the lawyer has been doing this for over a decade, with some success. Here's some links
Involved in a suit about a women-only company networking, 2015
https://archive.is/E8vav
A suit he won against the Oakland As about female-only handouts at games. Speaks about prior suits. 2009
https://archive.is/KXgmG
And some legendary asshurt about the As settlement from Rick Reilly, the man in the webm, just for fun.
https://archive.is/9fcGZ