That is pretty bad. While it still tried to depict the Abh as in the right, they were basically how people like depicting nobility. Which means they were whimsical assholes.
The opening text they have in the Caiphas Cain books shows off the tone of 40k quite well.
People like them are ugly inside and out, and women in general do not have the same kind of thought processes or desires that lead to going towards waifus/husbandos. Unless there is a heavy shilling campaign for it, aiming for women as a market would be a weak response at best.
Video game kickstarters burned a few bridges thanks to them having early adopters who showed off how flawed and stupid a system it was.
Much like the rest of western Europe, it is first world in name only now.
Honestly, it feels like nowhere really embodies what was supposed to make first world countries such. Everything that was good about them is getting fucked by corrupt politicians, the left, unchecked megacorps, and mass immigration.