>A large fraction of pictures of clock faces you'll find will be showing roughly that time. It's balanced (aesthetic) and optimistic (buy me!).
>And Q doesn't tell the enemy when shit is planned to go down.
Correction: 10:10. Hence why the 10:09 is unique.
Sauce:
https://www.independent.co.uk/news/media/watch-watches-time-adverts-same-10-10-a6948421.html