Climate Change Overtakes Antifa In Facebook Traffic Weeks Before Election Day
TOPLINE President Trump has made law and order a central part of his campaign, but data shows climate change has overtaken antifa — a far-left network that Trump has tried to designate a terrorist organization — in engagement on Facebook weeks before Election Day.
KEY FACTS
Data from CrowdTangle, an analytics tool owned by Facebook, shows interest surged in May and June for antifa, as protests erupted across the country over the death of George Floyd and conservatives blamed the loosely-defined network for rioting and looting.
During a one-week period from May 31-June 6, there were 20 million interactions on posts about antifa on Facebook, according to CrowdTangle data.
The Trump campaign quickly capitalized on the online interest during that period, running several ads on Facebook warning about antifa and “dangerous mobs” that were “running through our streets.”
Since then, Facebook traffic on posts about antifa has decreased, even as far-right groups on the platform attempted to spread false rumors that antifa was behind the wildfires on the West Coast and the Trump campaign tried to tie Joe Biden to the left wing network, without showing evidence.
This week, climate change overtook antifa in Facebook engagement, as hurricanes slam the Southeast and devastating wildfires rip through towns across the West Coast.
From September 13-September 18, there've been 5.7 million interactions on posts about climate change on Facebook, according to CrowdTangle, while posts about antifa have garnered just 2.9 million interactions during the same period.
CrowdTangle does not track all public Facebook accounts, and limits its search to “public Pages, public Facebook Groups, Verified Profiles” of a certain size following.
https://www.forbes.com/sites/jackbrewster/2020/09/18/climate-change-overtakes-antifa-in-facebook-traffic-weeks-before-election-day/#7db8a62f5aa4