Most of the blue-pilled are willingly asleep because they are not strong enough to deal with the truth. Like in The Matrix, either they (a) Are too zombified to even suspect that the world is mostly layers of illusion, or (b) Actually choose the blue pill when they have the choice between truth or "believing whatever they want to believe," or (c) They try the red pill but then choose to go back to sleep - like Cypher - even if it means betraying everyone.
"These discussions over a 5 month period may be evidence that their 'insurance policy' was put into effect after the president was elected"