A highly bioavailable zinc source in support of human health
just released paper from ACS and supplement mfgr. don't know if the link for direct dld will work for non-ACS members…
"Abstract
Growing interest in global health has manufacturers looking at minerals in a new light. Zinc citrate is a great solution for formulation and supplementation due to its high bioavailability, high zinc content (31%) and preferred sensory properties. Multiple forms of zinc are approved for use in food and dietary supplements, but many of them have drawbacks regarding taste and bioavailability.
Innova Marketing Insights shows the number of product launches in the supplement and food industry containing zinc grew at 11% annually over the last five years. Interestingly, zinc citrate exceeded this number with 18% annually. Higher growth rate for zinc citrate may be a result of consumers’ growing interest in health, bioavailability and zinc citrate’s benefits in formulation.
The supplement category held the largest number of launches when comparing the top 10 product launch categories for both zinc and zinc citrate. Over 76% of zinc citrate’s launches were in the supplement category when comparing the top 10 product launch categories, opposed to zinc’s 32%. Over the last 5 years, zinc citrate saw increased use in novel dosage formats like gummies and powders, potentially due to the high zinc content and superior taste profile (Innova Market Insights Data)."
https://connect.acspubs.org/Jungbunzlauer_Zinc_Citrate_confirm