Leaked Facebook Papers reveal social media giant targeted children as young as SIX-years-old to generate bigger profits
The leaked Facebook Papers revealed the social media giant was working to target children as young as 6 years old to expand its consumer base and generate greater profits for the tech titan.
An internal blog post published on April 9 announced that the company was in the process of hiring employees to re-envision its full range of products for kids ages 6-9 and tweens ages 10-12. The company currently already targets children starting at 13 years old.
The post, titled 'The internet wasn't built with young people in mind, but we're about to change that,' was among documents released by whistleblower Frances Haugen's legal team and provided to Congress and the Securities and Exchange Commission that has become known as the Facebook Papers.
'Our company is making a major investment in youth and has spun up a cross-company virtual team to make safer, more private, experiences for youth that improve their and their household's well-being,' the blog post read, according to NBC News.
'For many of our products, we historically haven't designed for under 13.'
The company changed its corporate name to Meta on Thursday as it attempts to rebrand itself after the Facebook Papers highlighted other troubling accusations against the social media titan, including incentives to promote hate and misinformation, a list of high-profile people who can skirt censorship, and even human trafficking.
The leaked post discusses the five different groups Facebook plans to establish: kids 6 to 9 years old, tweens 10 to 12 years old, early teens from 13 to 15 years old, late teens from 16 to 17 years old, and adults 18 and above.
'These five age groups can be used to define education, transparency, controls and defaults that will meet the needs of young users,' the post states. It then goes on to cite the Age Appropriate Design Code (AADC)- a new statutory code that will apply to the company's products in Europe.
In the post, Facebook stated that they had kickstarted the project with several researched but were looking to hire people who had a background in 'global research among youth (particularly kids, tweens, and their caregivers)' and 'partnering with external parties (e.g. academic, policymakers, regulators, child advocates).
Open positions are listed for Privacy Research, Instagram Child Safety and Family Center, MK Youth Research, Instagram Youth Research, Instagram Youth Overall, Instagram Child Safety, and Messenger Kids/Youth Platform- Messenger Kids is a video calling and messaging app created by Facebook that is currently available in app stores. (Facebook owns Instagram)
A diagram titled Where We've Been and Where We're Going outlines how the company plans to expand beyond's Facebook's current target market to reach kids and tweens.
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