Anonymous ID: 7a8614 Nov. 18, 2021, 10:38 a.m. No.15028296   ๐Ÿ—„๏ธ.is ๐Ÿ”—kun

9-15. In addition to the elements of layout, there are two overriding

principles of layoutโ€”balance and eye direction. These, too, apply to all

PSYOP products.

9-16. Balance is expressed in four ways: formal balance, informal balance,

informal diagonal balance, and grouping. Balance refers to the distribution of

the weight (volume) of text and illustration on either side of the optical

center. The optical center of a printed product is one-third of the distance

from the top edge of a sheet of paper. The optical center of nonstandard visual

products can differ or may need to be created by highlighting or mechanical

eye direction. Balance includes the following:

โ€ข Formal balance: The weight is equally distributed on either side of the

optical center. It is good for dignity, conservatism, and stability but

lacks visual appeal.

โ€ข Informal balance: Text and graphics are casually spread across a page.

It is more dynamic and provocative.

โ€ข Informal diagonal balance: The weight is distributed diagonally across

the optical center. An example would be to place the illustrations and

text opposite each other on either side of the optical center.

โ€ข Grouping: The use of two or more forms of balance in a single

presentation.

Anonymous ID: 7a8614 Nov. 18, 2021, 11:12 a.m. No.15028552   ๐Ÿ—„๏ธ.is ๐Ÿ”—kun

High-tech mushroom farmers in Brooklyn raise $25M with vision for โ€˜the future of food'

 

Smallhold cultivates rare fungi in Williamsburg for sale in grocery stores, restaurants