All social networks have the same objective
Prolong user engagement and increase emotional intensity of user interaction.
Using publicly available data it is possible to know users 1 Income 2 Education 3 Employment 4 Sexual identity 5 Marital status 6 Belief system 7 Medical history etc
When these things are known it is possible to personalize interactions to produce any arbitrary social behavior. By exposing the users to prepared information packages that elicit voluntarily the adversary's preferred behavior.
Accomplished trivially by manipulating news feeds, creating simulated peer interaction bro, and encouraging responses "Grrrr that Biden is stupid" or "We must kill the Hutu," "Buy Air Jordans" "War bonds" etc IM messages, 'random' images and "coincidences" arranged by the cult - all to influence user behavior. .
Google, Facebook and Twitter like all other social network structures were built to ensnare NPCs and to serve as a unified social control system. They are not competitors, but 'fingers of the same hand' components of a sophisticated system intended to perpetuate the hyper sexualized, sleepwalkers consumer cargo culture .
There are 100s of thousand of 'curated identities" - bots with FB and Instagram lives, Linked In CVs and social media histories created by advertisers, spooks, NGOs and can be deployed at need.
Computation makes it easy to do this - and thus we have a concealed social credit system just like China's, but ours operate below the threshold of ordinary user awareness.
Most people will initially have trouble grasping the scale of the manipulation. This world has been a slave planet for millennia. As the cult likes to say "Our greatest resource is our people."
So it is. If we are part of a tightly networked population, we believe what we're intended to believe, buy what we're supposed to buy, and give our children gratefully to the cultist children's hospitals and fake NGOs who harvest our flesh, our energy and our souls.
Science is a fraud. It's just a methodology. Cult fraudsters use science because most of us don't understand it, especially if we've had a cult education engineered to set us against each other.
Our shills bray and screech continuously about this collective noun or some other one being the source of all evil. Since collective nouns are not guilty of anything but are arbitrary statistical categories you think NPCs would reject hate programming as illogical. They don't for the same reason we don't object bizarre counter factual in our dreams.