…Massive global aurora activity would blow some fuckin' minds.
How to use instinctual drives like competitive greed to profit from the illusion of scarcity
Tobe out of stock is to lose a sale or, worse, to lose a sale to a competitor. But marketers also understand that, by using the illusion of scarcity, they can accelerate demand. This false scarcity encourages us to buy sooner and perhaps to buy more than normal. 2007
https://hbr.org/2007/08/how-to-profit-from-scarcity-1#