some of it was in later breds and already in
"A future president of the United States who worked for Pepsi-Cola was Richard Nixon. In 1962 Nixon was defeated for the governorship of the state of California. He felt that his political career was totally over. Nixon then hoped that he could obtain employment as a lawyer for Coca-Cola.
It was however Pepsi’s CEO (Chief Executive Officer), Don Kendall, who acted quickly and snatched up Nixon as a partner in the law office for Pepsi-Cola. This decision by Pepsi was influenced by the fact that Nixon had helped the company to introduce the Pepsi product brand to the Soviet Union (Vice President Nixon had personally convinced Nikita Khrushchev, USSR Premier, to try Pepsi)."