Disinformation Inc: Meet the groups hauling in cash to secretly blacklist conservative news
by Gabe Kaminsky, Investigative Reporter1 of 3February 09, 2023
This is the first part of a Washington Examiner investigative series about self-styled 'disinformation' tracking organizations that are cracking down on conservative media and part of a lucrative operation that aims to defund disfavored speech.
EXCLUSIVE — Well-funded "disinformation" tracking groups are part of a stealth operation blacklisting and trying to defund conservative media, likely costing the news companies large sums in advertising dollars, a Washington Examiner investigation found.
Major ad companies are increasingly seeking guidance from purportedly "nonpartisan" groups claiming to be detecting and fighting online "disinformation." These same "disinformation" monitors are compiling secret website blacklists and feeding them to ad companies, with the aim of defunding and shutting down disfavored speech, according to sources familiar with the situation, public memos, and emails obtained by the Washington Examiner.
Brands, which have been seeking to promote products online through multiple websites to expand their digital footprint, are turning to corporate digital ad companies keyed into global markets. In turn, some of these companies are contracting "disinformation" trackers to obtain private information about which websites they should purportedly "defund."
The Global Disinformation Index, a British group with two affiliated U.S. nonprofit groups sharing similar board members, is one entity shaping the ad world behind the scenes. GDI's CEO is Clare Melford, former senior vice president for MTV Networks, and its executive director is Daniel Rogers, a tech advisory board member for Human Rights First, a left-leaning nonprofit group that says disinformation fuels "violent extremism and public health crises."
"It's devastating," Mike Benz, the State Department's ex-deputy assistant for internal communications and information policy, told the Washington Examiner. "The implementation of ad revenue crushing sentinels like Newsguard, Global Disinformation Index, and the like has completely crippled the potential of alternative news sources to compete on an even economic playing field with approved media outlets like CNN and the New York Times."
GDI's mission is to "remove the financial incentive" to create "disinformation," and its "core output" is a secretive "dynamic exclusion list" that rates news outlets based on their alleged disinformation "risk" factor, according to its website. There are at least 2,000 websites on this exclusion list, which has "had a significant impact on the advertising revenue that has gone to those sites," Melford said on a March 2022 podcast episode hosted by the Safety Tech Innovation Network, a British government-backed group.
Along with similar organizations, GDI has been raking in cash as funding pours into disinformation tracking. Its charity in San Antonio, Texas, posted $345,000 in revenue in 2020, while its affiliated private foundation saw its roughly $19,600 revenue jump in 2019 to over $569,000 in 2020, according to tax records.
One influential ad company that has subscribed to GDI's exclusion list to defund outlets purportedly spreading disinformation is Xandr, which Microsoft bought from AT&T in 2021 for $1 billion, according to emails leaked to the Washington Examiner.
Xandr informed companies in September 2022 that it would begin adopting GDI's exclusion list to punish content that is "morally reprehensible or patently offensive," lacking "redeeming social value," or "could include false or misleading information," emails show.
"To enforce this change, Xandr is partnering with the Global Disinformation Index ('GDI') and will be adopting their exclusion list," Xandr wrote to other companies, linking to an appeal "webform" for publishers to complete if they disagree with their "risk" rating.
This exclusion list is developed with oversight from GDI's "advisory panel," which counts journalists, professors, and data scientists, according to GDI reports. Three advisers include Ben Nimmo, global lead for threat intelligence at Facebook's parent company Meta, journalist Anne Applebaum, who said Hunter Biden's foreign business dealings are not "interesting," and University of Washington professor Franziska Roesner.
One source close to ad-buying operations in right-leaning media told the Washington Examiner that the outlet is on GDI's exclusion list, citing communications with ad companies. But the Washington Examiner was never contacted by GDI or informed of how it failed to meet GDI's standards.
https://www.washingtonexaminer.com/policy/technology/disinformation-conservative-media-censored-blacklists
https://www.washingtonexaminer.com/policy/technology/disinformation-conservative-media-censored-blacklists