if you would rather research subjects other than dental flossing like in the PB
dig on this guy
Cass Sunstein
Disinfo and Psyops and Lies
https://www.unz.com/runz/alex-jones-cass-sunstein-and-cognitive-infiltration/
"The supposed villain of Piper’s narrative is former Obama official Cass Sunstein, whose name would mean nothing to most of the public but remains very well-known within conspiratorial and alternative media circles. He taught constitutional law for 27 years in Chicago then served as Administrator of the Office of Information and Regulatory Affairs from 2009 to 2012.
But his enormous prominence had little connection to the three years he had spent running an obscure agency with a mind-numbingly bureaucratic title, nor to his later best-selling books on behavioral economics, the most recent entitled The World According to Star Wars.
Instead, his entire fame traces back to a single paper he co-authored in 2008 suggesting a strategy by which the government could disrupt and defeat the increasingly troublesome movement of “conspiracy theorists,” especially those who questioned the official story of the 9/11 attacks a few years earlier.